How The Copywriter Helps The Entrepreneur

One of my favourite assignments as a copywriter is to help entrepreneurs create the text to promote their new business, product or service. In my five years as a professional copywriter, I’ve helped clients as diverse as electricians, sales trainers, marketing companies, gourmet food shops, property developers, digital agencies, IT consultants and driving instructors to express what they offer in writing – usually at the early stage of building or planning the enterprise. The power of copywriting in that situation simply cannot be overestimated. There really is something almost magical about putting words on the page. It makes ideas real, generates commitment and focuses energy. Just by committing thoughts to paper, we can shape our futures. It’s easy to see how this benefits the entrepreneur as they plan or develop a business. Although most entrepreneurs generally feel positive and confident about their ideas, they sometimes find it hard to do them full justice on the page. Working from a different perspective – the outsider’s perspective – the copywriter can make sure that their client’s marketing pitches the offering to the right audience, with the right tone and the right emphasis.Sometimes, the appropriate ‘level’ for the message may be far ‘above’ the one expected or imagined by the entrepreneur. Sometimes, when they see what I’ve written, my clients respond ‘I could never have written that,’ or ‘I don’t recognise myself’. This type of feedback confirms that the entrepreneur may simply be too close to his or her product or business (whether emotionally or intellectually) to communicate its selling points effectively. If the business is a one-person startup enterprise, it’s easy to see why. Talking an idea through with a good copywriter (one who asks the client lots of questions) is a great way to road-test a new idea. ‘If we translated this concept into marketing messages,’ the entrepreneur is asking, ‘Would it fly? Would the proposition be consistent, compelling and capable of converting interest into sales?’ Here, the discipline of copywriting can act as a useful reality check. The dark side of confidence is over-confidence, and entrepreneurs are prone to many delusions and self-deceptions. But the copywriter cannot spin straw into gold; to make convincing copy, they can’t work with unclear, inconsistent or self-contradictory ideas. As part of the briefing process, the copywriter can help the entrepreneur to iron out all these tangles in their thinking – provided the copywriter is prepared to put some tough questions to the person who pays their bill.

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Foddie Entrepreneur

Thinking of food all the time? So now make it your business!

Food joints are loved by all and have an ever rising demand if quality is not compromised. You may choose to start up with a couple of offerings like beverages and snacks and later on tread into being a bakery and concessionary shop.

Perhaps the easiest of all food joint-offerings is beverages. Scores of soft drink concentrates are available to choose from. From refreshing lemon to tangy orange these soft drink concentrates can be mixed with water or plain soda and served chilled. Invigorating roasted cumin concentrate is a delight in the scorching summers. Fruit flavored soft drinks garnished well not only quench the thirsty throat but also sooth the sore eyes. All you have to do is mix them up in the right quality and serve!

Instant fruit drink powder is a wonderful piece in your kitchen. Blend it with seasonal fruits or canned fruits, garnish it well and serve to quench the thirst of your clients. Canned fruit pulp is another option for beverage. Add the right amount of water or milk and you have a thick shake to serve. If the location of your food joint is blessed with plenty of seasonal fruits then serving fresh juices would prove to be more cost effective. Having the fruit juice extraction machine in an open space where the clients can see their glass being filled will be admired by them. This will demonstrate them of your hygiene standards and quality.

Flavored milk shakes are another popular offering at food joints. Chocolate and strawberry are the most common ones. You can try lots of new flavors by adding flavoring agents. Throw in some crushed nuts, fruit pieces or chocolate chunks to make new milk shake flavor each month.

Beverages are best served with crunchy wafers or biscuits. Bake them in-house or order them from a supplier simply make sure they are fresh. A platter of assorted biscuits coupled with a tasteful strawberry shake is the choice over a long conversation.

Jelly can be another interesting offering at your food joint. Just buy some jelly crystals and make jelly of distinctive shapes. Children will surely be fond of these jellies. Also jelly pieces can be mixed with milk shake for a fruity flavor.

You can find suitable vendors for all your requirements at the B2B portals over the internet. Choose your vender wisely and watch your business grow.

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how To Become An Entrepreneur— Not A Salesman

Are You An Entrepreneur Or A Salesman?

What I mean by this, everyday, I open my PC and see my screen filled with nonsensical garbage, to put it politely…These wannabies coming online are only thinking of themselves. A true lack of discipline or just not caring about the customer.

True Entrepreneurs provide the customers with satisfaction in meeting their need in a niche. But today it seems like everyone coming online have only one thing in mind—“Get Rich Quick” with no regard to the customers who are the bloodline of their business.

Here’s an example of a true Entrepreneur— Donald Trump see’s A prosperous venture and he begins his quest by promoting his idea to potential clients who will not only become a partner but will also fund this project. This Business is called leveraging and is very effective if utilized properly— In the end— everyone is happy and satisfied…The customer gets what they want and the business partners make HUGE earning from their funding strategies and Donald Trump becomes another billionaire.

An Entrepreneur sees a need that needs to be met and he meets it. There reward is a satisfied customer and a new friend. Business is established by your social ability to sell yourself not a niche. Sell yourself and your customers will take care of you forever.

Who would you rather do business with, someone who is always trying to stick a product in your face or someone who is giving you good content? I would venture to say the later.

Give your subscriber a free offer in the niche you are promoting and they will see you are trying to meet their need and sometimes they will let you know what they are in the market for. Once you gain their confidence and trust they will buy anything you promote because they trust you. That’s the difference between an Entrepreneur and a salesmen.

Remember, Marketing is a Business not a Casino…There’s no jackpots— just you!

Women Entrepreneur How To Get Your Start

There are many ways to make money from home putting in as many hours as you want while getting to stay home with your family. You can become a mom entrepreneur in no time.

Most women need more flexibility than what they typically get in the regular workplace. You often cannot plan for your child being sick or getting out of school early and it is stressful to have to quickly find someone reliable to pick them up and drop them off on days like that.

Many moms worry about their kids walking home from school alone and would prefer to pick them up and take them home. They also wonder if their kids are safe once they reach the house as they will not be home with their kids until the evening.

It is quite a conundrum as most moms do not work because they want to but because they have to. If this is you, how would you feel if you found out you would not have to stress over such problems anymore?

There are clearly many reasons to start a home business. Getting started can be difficult though. In order to do so you need to stop and ask yourself two simple questions: What are your interests? What are you good at? If the answer to both these questions is the same then you have an advantage as you can create, sell, or teach something that you are great at and love. This makes things easy. There are a plenitude of options available that many a mom entrepreneur usually likes.

If you enjoy working with kids, you can either have a daycare in your house, or become a tutor. Either job would likely help out mothers who are not lucky enough to be home with their kids everyday. You remember what that is like, don’t you?

Or you may want to take advantage of the internet. With outstanding products and superior services you could incorporate yourself into a simple and duplicatable online marketing system that automates most of your business tasks for you. Such systems have been developed specifically for the young business women, but you just have to know how to locate such opportunities.

For startup costs usually around a few hundred dollars, you could be well on your way to securing your slice of the abundant internet pie. Be imaginative when deciding which business to begin; make a list of your interests and skills to help you get started.

Qiqqa Entrepreneur Wins 5k

James Jardine from the University of Cambridge in the UK won third prize in the post-graduate category of the Santander University Entrepreneurship Awards.

He scooped 5,000 for his company Qiqqa.com a company that provides free software which helps students and researchers manage information.

The awards aim to support and encourage university students to pursue their business ideas and are open to students from all 58 universities within the Santander programme.

To mark the fifth anniversary of Santander Universities in the UK, Santander chief executive, Ana Botn, announced an additional 1.5m of funding to UK universities, taking its total investment to 7 million during 2012, as well as 100 new mobility grants of 2,500 available to UK students to study abroad.

She also extended the banks support for small businesses with the launch of a new programme to place graduates from the countrys top universities on internships with SMEs across the UK.

The programme to encourage entrepreneurialism amongst graduates is a collaboration between Santander and its university partners and aims to promote the benefits of working for a SME to third-year or recently graduated students, while providing smaller businesses with an injection of talent not always easy to obtain by companies with limited administration resources.

Santander will work with its partner universities to find students and companies who will benefit most from the scheme and will help with placement and administration, including project management, as well as part-funding a basic salary for the students.

Ana Botn said: Youth unemployment and particularly graduate unemployment is one of the most pressing issues for the UK economy. We hope our new programme offering 500 student internships to SMEs can help provide our talented graduate community with the opportunity to gain vital experience in the work place, whilst opening their eyes to the benefits of working for smaller companies.

SMEs have not typically attempted to compete with the graduate recruitment schemes of the big FTSE players and we hope that this initiative will give a wider range of companies the benefit of fresh, young talent.

As the engines of progress and invention, universities have an important role to play in incubating the enterprises of tomorrow. Santander is proud to be supporting and recognising the entrepreneurial skills demonstrated by students through our Entrepreneurship Awards, as well as announcing an additional 1.5 million of funding to support British universities, taking our total investment to 7 million in the UK and 120 million globally, this year.
Photograph:James Jardine receiving his prize from Santander chief executive, Ana Botn

Jason Grill – Attorney, Advocate and Consultant for Entrepreneurs and Startups

Jason Grill connects entrepreneurs, startups, mobile, technology and small to medium size business with the right exposure, resources and connections. Jason Grill owns JGrill Media which is a strategic consulting firm that focuses on media relations, public affairs, public relations, public strategies, professional branding, content marketing, publicity, government relations, contributing and commentating.

Jason Grill connects individuals, entrepreneurs, startups, small to large businesses, cities, communities, political figures/entities, policy makers, CEO’s/C-suite executives, founders, organizations, associations and nonprofits with the media outlets (tv, radio, online, print) on a local and national level to get the exposure they deserve to grow their brand. JGrill Media gets individuals and businesses published in reputable online publications that reach their target markets. JGrill Media specializes in building credibility through thought leadership and content marketing. Jason Grill helps build a professional brand by getting bylined articles published in national online publications and identifying and helping clients get awards and on lists that will gain them authority in their industry. By getting bylined articles and interviews published and winning the best awards, JGrill Media helps take a professional brand to the next level. By building up this brand, JGrill Media helps establish you as a credible, authority in your industry, thus bringing you or your company more business.

Jason Grill, in his legal and attorney work, helps clients with wrongful death and personal injury claims, civil and business litigations, vehicular accidents, traffic and speeding related offenses, bankruptcy, medical malpractices, guardianship (related to Autism, special needs, and down syndrome), employment and contract related issues, nursing home negligence, trusts and wills, real estate, and economic development cases, etc. He is not only registered with Missouri Bar Association but also associated with the Kansas Bar Association and is providing his valuable services as an attorney in the Kansas City area.

Jason is an avid fan of Missouri Tigers, Kansas City Chiefs, Sporting KC, Liverpool and the Kansas City Royals. He represented Kansas City in Missouri House of Representatives, and made a remarkable contribution by getting landmark legislation passed to help families of children with autism. Jason Grill played a significant role as philanthropy chairman in the Sigma Chi Fraternity, and collected funds for Children’s Miracle Network. While in college, he conducted community service for many organizations that include Big Brothers Big Sisters of America, St. Louis inner-city mentorship programs, etc. While pursuing his BS at St. Louis University, he connected himself with the Omicron Delta Epsilon and various other societies such as Beta Gamma Sigma Business Honor Society, National Deans List Honors Society, the Phi Alpha Delta Pre Law Fraternity, the Golden Key National Honor Society, Economics Honor Society, and he mentored for the Oriflamme organization.

Earning As a Forum Entrepreneur

With the increasing number of forums created now and then, more and more Internet users are sharing and looking for some quick information on this great learning platform. Creative Forum Entrepreneurs, seeing this opportunity, grab the chance to generate revenue in these forums. This article will illustrate how a Forum Entrepreneur gain tremendously income by simply participating in the forums.

There are many forums that offer free marketplace for the members to trade freely. Some of these popular forums tor the Webmasters are DigitalPoint, WebMaster-Talk, NamePros, WebHostingTalk and EarnersForum. These forums offer a great opportunity for everyone to earn money by selling products or services.

Many forum members would have knew that they can simply sell their products or services if they own them respectively. However, is it possible for someone to generate income if he / she does not own any products or offer any services? The answer is yes, absolutely. In fact, I have been selling and promoting other people’s product in the forums most of the time. This is the power of outsource.

By outsourcing the correct product to the right market, you can simply earn by managing the customers and push the orders to your service providers. If you were to look in any forums, you will notice that there are many services offered by various Entrepreneurs.

There are also several other ways to profit as a Forum Entrepreneur. For example, you can look out for profitable sites in the forums and buy them to maintain or sell off for a quick profit. These may not be as easy for the new forum members but this is definitely a good area to study especially if you are looking for long term profit online.

Forum Entrepreneurs do not mean selling your products in the forums or creating a discussion platform for the Internet users. They simply make use of several targeted forums to look for great services and generate profit by outsourcing.

To conclude, earning as a Forum Entrepreneur is much easier than creating your own product or services and sell them in the forums or other places. Be creative and look out for online opportunities and think about how to repackage that particular service.

Blog Entrepreneur Blogging Is the Perfect Internet Business

If someone were to tell you that you could create a global business, completely for free, with nothing more than the tools you already have, and the investment of your time, you’d question their sanity.

Nevertheless, it’s true. If blogging appeals to you, you can create a viable Internet business within a few months: for free.

Blogging is a new development in online businesses. Essentially, it’s instant publishing. Because entrepreneurial blogging is so new, you have a great opportunity to build your business before others copy what you’re doing, so get started now, and start building your own online empire.

Let’s look at five business models for your new Internet blogging business. These five models can be combined if you wish there are no rules in blogging. You can change the business model of a blog at any time, to a model which generates more income.

Each of these models has the potential to earn you a six-figure income. They are:

Affiliate blog(s)

Web publisher blog(s)

Sales blog(s)

Service blog(s)

Blog network(s)

Let’s look at these models one by one.

Affiliate blog(s)

Many businesses develop affiliate programs, because they can recruit a sales force of thousands of people, with little expense. The appeal of affiliate programs for affiliate marketers is that you don’t need a product or service you can start selling others’ products, on commission.

If you intend creating an affiliate blog, select the products that you’ll be selling before you create the blog. This is because you want to be sure that there is a wide range of products that you can promote. There’s nothing worse than developing a blog, and finding out that the well is dry: you’ve picked a niche where products rarely change, and in which the products are so standardized that there’s nothing new to write or podcast about.

Web publisher blog(s)

In this model, your blog is the online equivalent of a magazine. Just as a magazine has features and advertising, so does your blog. In this business model, your content is vital, because you’re counting on your content to attract advertisers.

If you choose to develop a Web publisher blog, you’ve got great models the thousands of magazines which are published each year. Check out a couple of your favorite magazines. Usually a monthly magazine will have a theme for each monthly issue, with two or more stories devoted to this theme. The magazine publishes its editorial calendar a year in advance, so that advertisers can line up their advertising for a specific issue.

Sales blog(s)

In the sales model, you devote a blog to a single product, or range of products. When offline companies start blogs, their blogs are sales blogs they’re using their blogs to sell their products. If you have products that you want to sell, a sales blog is an excellent business model. You could sell a product that you’ve created an ebook, a DVD, or art work or products that you buy from others, and resell.

Entrepreneurship How the Internet Helps Entrepreneurs’ Home Businesses

The Internet brought a radical change in the way we do everything. It has made the world smaller, and has brought people closer together through high speed connection. In fact, the Internet has made us realize that we now live in a global community and that everything we do affects the world around us.

The Internet not only changed the way we live, but it has changed entrepreneurs’ home businesses too.

Due to the fact that the Internet has brought the world closer together,every business has the potential for a global market. That means that the Internet has made it possible for entrepreneurs’ home businesses to have customers far away from home.

In the past “home business” meant that an entrepreneur would have to get customers from his or her immediate community. Your market was limited,but now you can get your enterprise out of the house and into the world.

No wonder that the big companies of today had to work hard in order to get out of their homes. Many of the today’s big corporations often started as home-based business.

Many entrepreneurs actually take their business to the Internet,because the Internet helps people shorten the time they have to wait until their business gets off the ground. It helps entrepreneurs’ home businesses get the push it needs to provide a global market. The Internet actually allows you to have the whole world as a target.

More and more people are opening up on-line businesses because of the simple fact that they get to make money easier this way. Today’s entrepreneurs’ home businesses actually mean that the lucky businessmen actually get to stay at home while they make their cash, because of the Internet.

Keep in mind that entrepreneurs are the richest people in the world. Professionals, lawyers, doctors, may make a lot of money, executives may have big salaries, but entrepreneurs pay these people for their services. So who do you think is really at the top of the chain?

With the Internet, you can have all the information you need at your fingertips. This means that you virtually have the whole world at the palm of your hand.

Entrepreneurs now have access to every piece of information that can affect their business. We all know how attentive one must be of things that one cannot control. The market is a very unpredictable factor in business, with people changing their preferences all the time. Through the Internet, one can be prepared for any possible events.

A simple search on the Internet allows you to take a closer look at competition. What sets those businesses apart? What is the competition’s weakness? How can you get ahead in the market?

Because the Internet also allows you access to people, you can get expert advice quickly, therefore you can reach important contacts and make business decisions faster. Entrepreneurs’ home businesses prosper because the Internet allows these businesses to have the best of help.

Entrepreneur Success And Your Expectations

If you are ready to make a change in yourself and start being an entrepreneur success the change has to first take place from you. A positive mental attitude and the desire to take action are critical success factors for your entrepreneur success.

What separates an entrepreneur success and someone who wishes to be a success? Why does one person make something work and another just let it go?

The difference is that the successful entrepreneur expects that whatever they do and devote themselves to will work out. They have a positive attitude. Their expectations are geared to the inevitable success that they will have, and they will do what they need to do so that their venture will succeed. The unsuccessful hopefuls dream of success and hope that something will happen to them so that success is given to them. Success never lands on our feet without us doing something for its achievement.

If you see an opportunity you have to embrace it and take the nessesary action. There is a law of give and receive that says you first have to give before you can expect to recieve, you have to plant your seeds before you can get the benefits.

What we all encounter in the world is a reflection of all that we put out with our thoughts. If you give a poor attitude and expect nothing to work out then that will be your experience, and if your attitude is of great expectation and positive to others then your experience becomes very different.

It is your attitude lets us encounter what we call luck breaks. Lucky breaks are simply a process of favorable events and discoveries that have opened up to us. By getting the right attitude that enables us to see them more and act on them more.

Whatever is in your mind you will translate into your physical reality, whether you have great expectations or none at all, whatever you think about will be true for you. Put your mind to work on what you really want and not what you don’t want, focus on what you want to be and not what you don’t want to be.

It is your attitude that will form your future when you start your business, whatever it is. You need to understand what business you would love to do, and what your plan is, but it is you that will take you to entrepreneur success.